Sky’s the Limit for New Retail Partnership Between Velocity Frequent Flyer and Myer

Image Credit: Virgin Australia

Velocity Frequent Flyer and Myer have announced the first stage of an exciting new partnership that is set to benefit millions of Australians. From today, members of Virgin Australia’s Velocity Frequent Flyer loyalty program can use their Points to shop Myer’s extensive online range of leading Australian and international brands at  

The marquee, retail exclusive partnership between both the iconic brands, collectively provides Myer customers and Velocity members greater value and rewards than ever before, with shoppers now able to use Velocity Points to pay for part – or all – of their purchase. Velocity Points can be redeemed on, with customers who are both Velocity Frequent Flyer and MYER one members continuing to receive benefits of MYER one – even when they shop with Velocity Points. 

The partnership coincides with Velocity today announcing the membership base for the loyalty program has grown to more than 10.9 million members, aimed at creating more value for Velocity Frequent Flyer members and Myer customers amid rising inflation, while driving further customer engagement for both brands. 

Velocity Frequent Flyer CEO Nick Rohrlach, said:  

“We are excited to welcome Myer into the Virgin Australia Group family with another incredible partnership that offers significant choice and value to our members.  

“Myer is loved for its quality brands and commitment to value which makes the national department store a fantastic partner in the expansion of the Velocity program and we are already looking forward to what is next for customers as part of the partnership.  

“We are incredibly focussed on providing our members more ways to redeem Points by unlocking new partnerships and rewards that have significant value and meaning to them. We are also proud to have welcomed United Airlines, Qatar Airways, 7-Eleven and Medibank to Velocity in the last 18 months, as the program continues to go from strength to strength. 

“As Australians face rising inflation, we know that value is more important than ever and our members will easily find impactful ways to use their Points online at Myer to stretch their dollar further.” 

Commenting on Velocity’s membership base growing to 10.9 million members, Mr Rohrlach said: “With the return of travel we have seen strong growth in new Velocity members this year and are well on our way to 11 million members. On average, one person in every Australian household now has a Velocity Frequent Flyer membership, which shows the depth, breadth and importance of the program to Australian consumers,” he said. 

Myer Chief Customer Officer Geoff Ikin, said: 

“Myer is excited to be working with Velocity Frequent Flyer as the exclusive retail redemption partner for their Velocity program – where members can now use points to shop over 200,000 products from 

“We’re thrilled to offer even more value for Australians when they visit – home to an unparalleled one-stop-shop of trusted Australian and international brands that have been curated with value and quality top of mind. 

“This marquee partnership is an innovative way for Myer to engage with new and existing customers to drive further growth, revenue and acquisition. 

“At a time when Australians are looking to make their dollar stretch further, Myer has been building new ways to provide value to Australians, with this partnership an extension of the very successful Commbank “Pay with Points” program and ofcourse our leading loyalty program, MYER one.” 

To use Velocity Points online at Myer, shoppers simply need to select Velocity Points from the payment dropdown upon checkout – either full Points, or Points plus Pay. 

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